Encouraged by the portability and bold design of Philips 1 by Sonicare electric power toothbrush, the collaboration brings to existence a collection emulating self-expression to accompany new travel adventures
STAMFORD, Conn., Aug. 9, 2021 /PRNewswire/ — In a first-of-its-sort partnership, Philips Sonicare, the #1 dental skilled recommended ability toothbrush manufacturer around the world, has collaborated with New York-dependent manner and accent brand, Susan Alexandra, to build a custom confined-edition journey accessory line highlighting self-expression by way of whimsical, bold layouts.
The collection is impressed by Philips A single by Sonicare: a new electrical power toothbrush curated specifically for all those who are ready for a phase up from manual toothbrushing, with portability and daring hues at the main of its style and design. It’s microvibrations coupled with soft, contoured bristles supply a mild, still comprehensive clean. Available in both of those battery-operated or rechargeable formats, and comprehensive with a vacation case, Philips A person by Sonicare simplifies and maximizes the efficacy of oral care routines, all with a pleasurable aesthetic offered in eight exclusive hues: Mango, Miami, Midnight, Mint, Shadow, Snow, Sage and Shimmer.
Philips Sonicare worked hand in hand with Susan Korn, founder and CEO of Susan Alexandra, to develop a line of confined-edition products and solutions that rejoice the Philips One by Sonicare portfolio and bright smiles, to support encourage private expression. The bold, vivid and cheerful sentiment driving each individual of Susan Alexandra’s products is a fantastic match for the realistic, modern customizable structure of Philips A person by Sonicare.
“Philips Sonicare pursued this partnership to arrive at a new demographic of youthful grownups who are seeking to prioritize their health and individuality – especially even though on the go,” mentioned Marci El-Deiry, Head of Promoting, Oral Healthcare at Philips. “This partnership has been a genuine collaboration from inception, actively playing off the similarities and tips of the two Philips Sonicare and Susan Alexandra. Despite the variance in field and goods, equally brand names were in a position to occur collectively, bonded by a widespread target to showcase our devotion to self-treatment and demonstrate that it can be obtainable, consumer- and travel-friendly and pleasant.”
The initially solution in this collection will launch in August and is a flexible and eye-catching beaded lip charm – the epitome of modern-day, playful type. Manufactured of purple rhinestone lips and pearl enamel, it highlights the price of a brilliant, white smile that Philips Sonicare can enable achieve, although embodying the eccentric style Susan Alexandra is recognised for. It can be paired with a suitcase, purse or have-on to include a pop of shade during travel, chained to a necklace or looped onto a belt for a playful addition to any outfit, or even provide as a decorative ornament.
In September, a portfolio of extra solutions, which involves, a toiletry case, tote bag and ornamental sticker sheets, will launch. The geometric, summary style of this assortment is reflective of Philips Just one by Sonicare colours and celebrates an affinity for bold, vibrant components. The stunning rhinestones are a celebration of the brighter, whiter smiles that Philips Just one by Sonicare provides.
“We were being so thrilled when Philips Sonicare came to us to collaborate with the objective of providing our buyers the gift of versatility, portability and vacation model,” stated Susan Alexandra founder, Susan Korn. “The daring, dazzling and cheerful sentiment driving each and every of the products in this assortment marries the functional, smooth customizable layout of Philips One particular by Sonicare.”
The lip attraction is now readily available exclusively on susanalexandra.com for $48. The toiletry case, tote bag and ornamental stickers will be offered for acquire on susanalexandra.com in September 2021. For far more facts about Philips A single by Sonicare, take a look at Philips.com and for the collaboration, stop by https://www.susanalexandra.com/solutions/philips-1-by-sonicare-x-sa-lip-allure.
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About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a main well being know-how enterprise focused on bettering people’s wellness and perfectly-currently being, and enabling superior outcomes throughout the wellbeing continuum – from healthier residing and avoidance, to analysis, remedy and dwelling treatment. Philips leverages sophisticated technology and deep medical and purchaser insights to produce built-in solutions. Headquartered in the Netherlands, the enterprise is a chief in diagnostic imaging, impression-guided remedy, affected person checking and well being informatics, as well as in consumer wellbeing and household treatment. Philips produced 2020 gross sales of EUR 17.3 billion and employs about 77,000 workforce with sales and providers in additional than 100 nations. Information about Philips can be observed at www.philips.com/newscenter.
About Susan Alexandra
Susan Alexandra is a NYC based mostly manufacturer established by designer, Susan Korn. With an emphasis on elevating experiences, the main perception is that every single solitary matter in your lifestyle should be stunning, wealthy with color and joy evoking. In the beginning launching as a jewelry brand name, in excess of the past pair of several years, Susan Alexandra has expanded into widely celebrated beaded luggage witnessed on stars and on the arms of amazing tastemakers across the globe. The Susan Alexandra x Philips 1 by Sonicare collaboration is the initially of its kind for SA and the manufacturer is immensely thrilled to tap into a new marketplace.
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Resource Philips Oral Health care